The deal will see Salesforce combine Slack with Salesforce Customer 360, which is a customer data platform with app integrations that was created in 2018. The aim of the acquisition is to better enable companies to connect with employees and customers virtually since the pandemic has proven it is not enough to just have a real-life HQ they also need to create a digital equivalent to keep staff working remotely connected and engaged.
Slack has struggled to financially capitalize on the boom for remote working tools in the pandemic, due, in its view, to alleged aggressive, anti-competitive behavior from Microsoft and its Teams capability. This comes eight months after Salesforce initially announced plans to acquire the workplace communication platform.
#WHO OWNS SLACK SOFTWARE#
In this context, cloud software giant Salesforce has completed its $27.7 billion acquisition of Slack. Therefore, HR tech, and particularly tools that keep teams connected, are going to be instrumental to the future of work.
Without digital tools it would have been nearly impossible for employees across the world to shift to remote working during the pandemic.īut remote working isn’t going anywhere instead it is looking like the future of work will be hybrid where employees mix up their time between remote locations and an office space.
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